A key input variable in many marketing models of customer loyalty is the:
a. Mean profit per customer
b. Number of customers
c. Churn rate
d. Time horizon
c
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Read the information about Hopper. Inc Which statement best represents Hopper's performance?
a. Hopper's profit margin ratio decreased. b. Hopper has become more profitable. c. Hopper's increase in operating revenues increased the company's net income. d. Hopper's operating expenses as a percentage of operating revenues remained the same.
Firms are increasingly recognizing the importance of influencing consumers at the point of purchase
Indicate whether the statement is true or false
An important reconciliation in the payroll system is
a. general ledger compares the labor distribution summary from cost accounting to the disbursement voucher from accounts payable b. personnel compares the number of employees authorized to receive a paycheck to the number of paychecks prepared c. production compares the number of hours reported on job tickets to the number of hours reported on time cards d. payroll compares the labor distribution summary to the hours reported on time cards
Encouraging a prospect to touch or taste a product is most likely a salesperson's attempt to:
A. build a relationship with the prospect. B. attempt a trial close. C. develop creative imagery. D. engage in a dialogue. E. appeal to the prospect's senses.