Zia owns a frozen yogurt shop. She decides to concentrate her marketing efforts on health-conscious customers. This group of customers is known as:

a. a market niche
b. an industrial market
c. a target market
d. a consumption chain
e. the total market approach


c. a target market

Business

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The group of people who make a business-to-business purchasing decision on behalf of a company is called the:

A) decision-makers B) marketing team C) institutional buyers D) buying center

Business

Electronic surveys can be conducted by e-mail or administered on the Internet or the Web

Indicate whether the statement is true or false

Business

If the applied overhead is more than actual overhead, which of the following is part of the entry?

a. A credit to the Overhead account b. A debit to the Overhead account c. A debit to the Cost of Goods Sold account d. A debit to the Work in Process Inventory account

Business

Based on a recent survey, 91% of large companies and 80% of midsized companies say that ______ one or more HR functions provides “real value.”

A. outsourcing B. insourcing C. eliminating D. redesigning

Business