When Microsoft introduced its Zune MP3 player, many people thought it would capture the MP3 player market by pricing its product so low that a smaller competitor, like the Apple iPod, would be unable to compete. If Microsoft had used this approach it have been would be guilty of _____.
A. predatory pricing
B. unfair trade practices
C. channel manipulation pricing
D. price fixing
E. price discrimination
Answer: A
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As CEO Vince Thompson? states, "the ability for billions of people worldwide to share and express their? opinions" on the Internet makes it even more important? to, as the chapter? states, ___________.
Fill in the blank(s) with the appropriate word(s).
Which sentence expresses numbers correctly?
A) You can receive a 25% discount if you order by the end of the month. B) You can receive a twenty-five percent discount if you order by the end of the month. C) You can receive a 25 percent discount if you order by the end of the month.
Lightfoot Company sells its product for $55 and has variable cost of $30 per unit
The total fixed costs are $25,000. What will be the effect on the breakeven point in units if variable cost increases by $10 due to an increase in the cost of direct materials? A) It will increase by 667 units. B) It will decrease by 667 units. C) It will decrease by 175 units. D) It will increase by 175 units.
Cadilengy, a nonprofit organization, is conducting a food fair in the month of October. The proceeds of this fair will go to charity. The restaurants and food product companies participating in the fair start distributing pamphlets about the fair in their outlets two months before the event. As a result, the fair gained popularity among the public. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing B. Place marketing C. Event marketing D. Idea marketing