A study that attempts to explain why a radio program about the death of an attractive young woman is more popular with audiences than one about a male soldier who deserts his unit on the battlefield would be an example of ______.

A. critical theory
B. structural/functionalism
C. uses and gratifications
D. two-step flow


A. critical theory

Communication & Mass Media

You might also like to view...

Special pleading is an example of positive communication strategies

Indicate whether the statement is true or false.

Communication & Mass Media

Passionate love is love that develops over time as partners become more entwined, mutually

responsive to needs, and attached, while feelings of trust and caring increase. Indicate whether the statement is true or false

Communication & Mass Media

When a reliable computerized spell and grammar checking software is used, a careful reading of your writing is not necessary

Indicate whether the statement is true or false

Communication & Mass Media

Which process is more sophisticated than just sending and receiving messages?

a. Human communication X b. Encoded communication c. Task dimension d. Relational dimension

Communication & Mass Media