Tropicana is trying to get its customers to drink orange juice more often with ads that say, "It's not just for breakfast anymore." What type of opportunity is the company pursuing?
A. product development
B. market development
C. diversification
D. market penetration
E. mass marketing
Answer: D
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The concept of processes and procedures used by service desks, and by businesses in general, originated in the ____ when philosopher and economist Adam Smith introduced his principle of the division of labor.
A. 1770s B. 1850s C. 1890s D. 1920s
Research shows that when employees of different cultures work for a multinational firm, ______.
A. their cultural differences strengthen B. their cultural differences weaken C. they adopt the cultural values of the firm D. their cultural differences are not affected
Which of the following is the BEST sentence for getting the receiver to take action?
a. Come to our showroom before January 31 and receive your 25 percent discount. b. Complete the enclosed card at your earliest convenience. c. Taking action today may be the smartest thing you've ever done. d. If you miss this opportunity, you may never experience the financial freedom you've always dreamed of.
Horizontal price fixing occurs when:
A) A manufacturer requires its independent dealers to sell its products at a given price. B) One or more companies charge the same prices for goods at all their stores for an unreasonable length of time. C) A company with the entire market on a patented product sells the product at a fixed price. D) Prices are determined with reference to an index, such as the average price of crude oil, which neither the seller nor a purchaser can control. E) Two or more competing companies agree on the prices to charge for their products.