Value proposition refers to:
A) a statement that describes the benefits of the firm's products and services.
B) a statement that describes the unique features of the firm's products and services.
C) a statement that describes why a specific target customer should choose the firm's products or use its services.
D) None of the above.
C
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A "think-local, act-local" multidomestic strategy works particularly well in all of the following situations, except when there are
A. significant country-to-country differences in distribution channels and marketing methods. B. regulations enacted by the host governments requiring that products sold locally meet strictly defined manufacturing specifications or performance standards. C. diverse and complicated trade restrictions of host governments preclude the use of a uniform strategy from country-to-country. D. significant country-to-country differences in customer preferences and buying habits. E. large demands to pursue conflicting objectives simultaneously.
The companies SAP AG and Microsoft have the largest installed base of customers for ERP packages
Indicate whether the statement is true or false
When would a company be likely to call its preferred stock?
A. If it decides it would rather have corporate bonds B. When it needs additional long-term financing C. As the preferred stock matures and must be redeemed D. When the call premium becomes high enough to justify the call E. When it can issue new common stock to replace the preferred stock
Unsystematic risk cannot be eliminated through diversification
Indicate whether this statement is true or false.