According to your textbook, in the __________ perspective of communications, the language employed in the communication that occurs within the organization shapes and constructs our organizational reality.
a. Communication science
b. Culture
c. Power
d. Discursive
d. Discursive
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________ is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries
A) Conceptual equivalence B) Item equivalence C) Functional equivalence D) Category equivalence
The sales manager at OBC Office Supplies has determined that the office manager of Hoffman Realty has the money, desire, and authority to purchase a new copy machine. Hoffman Realty would best be described as a:
A. qualified prospect. B. potential referral. C. qualified referral. D. network prospect. E. network agent.
University Research StudyA regional state university is experiencing declining enrollments. The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.Refer to University Research Study. Which role of marketing research is represented if the student researchers address "what if" questions, such as examining the outcomes if all the degree programs were
available online? A. predictive B. proscriptive C. descriptive D. diagnostic E. normative
The value of an interest rate call option increases when interest rates fall
Indicate whether the statement is true or false.