With regard to the account size in determining whether to use an external agency or perform the work in-house, the following statements are true, except:
A) a small account is not usually attractive to a large agency
B) if 75% of the money cannot be used to buy media time and space, it is better to perform the work in-house
C) if the agency charges more than 25% of the money to design and create the ads, then the account is too small to use an external agency
D) a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work
D
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Mini-Case Question. Calculate the percent gross profit generated by Carbon Footwear
A) 52.50% B) 54% C) 55.75% D) 56.25% E) 60%
Which of the following is NOT a consequence of advances in technology?
a. Companies can stay ahead of the competition. b. Companies can avoid product obsolescence. c. Companies can introduce new products and services that are less expensive. d. Companies can shorten the product life cycle.
What are the requirements for a transferee of a negotiable instrument to be a holder in due course?
Explain why understanding trends and new technologies can help an organization prepare for the future.
What will be an ideal response?