Advertisers direct much advertising toward children and grocery stores place products appealing to children on lower shelves. Why?
a. ?Children are more likely than adults to respond to persuasive arguments emotionally rather than logically.
b. ?Children have an instinctive sense of the central route to persuasion.
c. ?Children are highly difficult to persuade, necessitating frequent exposure.
d. ?Children are more likely than adults to respond to persuasive arguments logically rather than emotionally.
ANSWER:
a
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