What is the total revenue generated by the product?
A) $7,320,000
B) $4,860,000
C) $12,000,000
D) $3,600,000
B
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Mini-Case Question. If the same customer has a high repurchase desirability, a strong product preference, and recommends ATZ wireless telecommunications services to his friends and acquaintances, what type of customer would he be?
A) a new customer B) a captive customer C) an unprofitable customer D) a repeat customer E) a loyal customer
Sales promotions targeted toward final buyers are called consumer promotions
Indicate whether the statement is true or false
Capital budgeting decisions are risky because the outcome is uncertain, large amounts are usually involved, the investment involves a long-term commitment, and the decision could be difficult or impossible to reverse.
Answer the following statement true (T) or false (F)
Blue Skies Travel charges Ok-Bong Lee a total of $3,500 for a trip to North Korea. After Lee pays the invoice, Blue Skies discovers that it failed to charge a special tax levied by the North Korean government on foreign travelers
Blue Skies sends an additional invoice to Lee, who refuses to pay, saying a deal is a deal. Which of the following is correct? A) This is a mistake of fact on the part of Blue Skies. It is entitled to rectification of the contract – that is, to include the extra charge. B) This is a mistake of law on the part of Blue Skies. The contract is binding on it. C) This is a mutual mistake. The contract cannot be rescinded or changed. D) This is a mistake as to interpretation of the contract. Blue Skies is entitled to damages. E) Lee cannot take advantage of Blue Skies' unilateral mistake, and must pay the additional charge.