Define and explain the term "audience analysis."
What will be an ideal response?
Audience analysis involves the collection and interpretation of data about characteristics, attitudes, values and beliefs of an audience. This information is needed so you can craft your message in a way that is relevant, meaningful, and adapted to your audience based on what you learn about them from
the data you gather during the audience analysis process.
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When he heard the jury's guilty verdict, Jerry's heart sunk and he wanted to cry. Instead, he kept
a stoic face and showed no emotion. This is an example of what type of defense mechanism? A) avoidance B) reaction formation C) psychological withdrawal D) distancing
Jonah and Owen are new members of a neighborhood garden group formed mainly of women. At a recent meeting where ideas for new landscaping were generated, they felt awkward and didn't participate. This is a common disadvantage of
a. authoritative rule. b. problem solving. c. brainstorming. d. creativity.
In the 1999 case of Greater New Orleans Broadcasting v. United States the Supreme Court held that:
a. The power of government to regulate gambling includes the power to prohibit advertising of gambling. b. Commercial speech deserves exactly the same degree of protection as political speech. c. Commercial advertising, even if truthful, has no greater protection than obscenity. d. Where gambling casinos are legal, the government may not prohibit their advertising unless the ban directly advances a substantial interest.
Pornographic material is illegal to ______.
A. own B. produce C. sell to minors D. watch