Answer the following statements true (T) or false (F)

1.An ideal study has strong validity and reliability.
2.A Likert scale has response options of “strongly agree” to “strongly disagree.”
3.The Semantic Differential Scale uses a scale anchored by words with opposite


1.TRUE
2.TRUE
3.TRUE

Communication & Mass Media

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The cultural metaphor used in the textbook for Canada is:

a. the beaver b. hockey c. the Mountie d. the backpack e. the hoot

Communication & Mass Media

The decision by a newcomer in an organization to leave that organization is defined as ________

A) career suicide B) involuntary turnover C) career planning D) voluntary turnover

Communication & Mass Media

Communication can be best described as

a. a sender designing a message for clarity and using a channel to send it to a receiver. b. a sender using channels and checking feedback from a receiver c. sharing information to achieve clarity and a single purpose d. a transaction where senders and receivers simultaneously send and receive messages

Communication & Mass Media

When a person uses words like "mumbles," "whispers," "blusters," or "drones," instead of "speaks in a weird way," the person uses _______.

a. idiomatic language b. concrete language c. inclusive language d. pragmatic language

Communication & Mass Media