Encoding is ___________, and decoding is__________

a. the process of creating a message; the process of interpreting a message.
b. the process of interpreting a message; the process of creating a message.
c. the oppositional reading; the dominant reading.
d. the dominant reading; the oppositional reading.


a. the process of creating a message; the process of interpreting a message.

Communication & Mass Media

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The study of the persuasive effect of writing history in particular ways and the reasons why particular reports and analyses are offered by specific authors is known as which of the following?

a. Ethnography b. Historiography c. Genealogy d. Rhetorical studies

Communication & Mass Media

Which of the following terms best describes a marriage where both partners accept a conventional, calm, ordered marriage that maintains little conflict?

A. Devitalized marriage B. Total marriage C. Passive-congenial relationship D. Conflict-habituated relationship E. Vital relationship

Communication & Mass Media

An effective delivery style is

a. conversational, indirect, obtrusive, and intelligible. b. intelligible, conversational, direct, and unobtrusive. c. entertaining, conversational, indirect, and unobtrusive. d. intelligible, indirect, unobtrusive, and memorized.

Communication & Mass Media

In high-power-distance cultures, you are taught to have great respect for authority

Indicate whether the statement is true or false.

Communication & Mass Media