Because we are uncomfortable with managing conflicting ideas, we tend to use ________ when using media.

A. selective gratification
B. selective viewing
C. selective exposure
D. selective retention


Answer: C

Communication & Mass Media

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In a two-tail test, the region of rejection:

a) Is located in the right tail of the sampling distribution curve b) Is located in the left tail of the sampling distribution curve c) Is located in both the left and right tails d) Cannot be precisely determined

Communication & Mass Media

In preparing to oppose a factual proposition, the opponent's first task is to

(a) decide how many extenuation arguments to use. (b) examine the criteria the advocate used to evaluate the topic. (c) provide his own definition of terms. (d) examine the inference made by the advocate in her interpretation of the proposition.

Communication & Mass Media

Instead of killing the traditional broadcasting corporations, the ___ is seen by some as an increasingly important medium for traditional broadcasters to reach more audiences

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Describing your own experience with identify theft to an

audience is an example of __________ testimony. Fill in the blanks with correct word

Communication & Mass Media