All of the following are elements of market risk in a supply base except _____
a. the number of buyers competing for the same goods or source of supply
b. increasingly shorter product life cycles
c. regional political risk
d. threat of emerging, often disruptive, technologies
e. protecting and maintaining trade secrets and intellectual properties from misuse or misappropriation by suppliers, particularly those located overseas
c
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The weighted number of exposures (WE) of an advertising message over a given medium is given by ________
A) WE = reach * frequency B) WE = (reach * frequency) / impact C) WE = reach * frequency * impact D) WE = (reach + frequency) / impact E) WE = frequency / reach
Which of the following is a characteristic of a service?
A) The service is essentially tangible. B) The service does not result in the ownership of anything. C) The service's production is tied to a physical product. D) Services are typically produced and consumed at different times. E) A client's presence is not required for rendering a service.
The cost of a long-term asset is expensed
A) in the period in which it is sold. B) in the period in which it is acquired. C) as the asset benefits the company. D) when it is paid for.
A(n) ________ often contains modeling capability to create different marketing and financial models
A) marketing research report B) sampling procedure C) interactive research system D) marketing decision support system E) competitive intelligence report