When you examine your audience, you are using the data sampling audience analysis method.

a. true
b. false


Answer: b. false

Communication & Mass Media

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?At the end of my speech, the audience will prefer drinking water to drinking soda? is an

example of a speech that targets a(n) ________. A) value B) belief C) attitude D) behavior

Communication & Mass Media

Melinda visits the communication lab and watches a videotape of a successful presentation

several times. She becomes very familiar with the tape. Finally, she pictures herself as the speaker on the tape. She can see herself giving a successful presentation. What technique is Melinda using to overcome her anxiety? A) cognitive restructuring B) systematic desensitization C) positive though patterns D) performance visualization

Communication & Mass Media

What form of question is the following: "Do you believe that women should be allowed to take combat roles in the military"?

a. secondary b. closed c. open d. loaded

Communication & Mass Media

In filmmaking, this term is used to describe the imaginary line perceived between two or more characters in a scene used for purposes of continuity editing:  _________________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media