Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely uses the ________
A) production orientation
B) sustainability concept
C) selling orientation
D) consumer orientation
E) social marketing concept
C
You might also like to view...
Competitors who agree that each will serve only a designated portion of the market are deemed to be engaging in a group boycott
Indicate whether the statement is true or false
Of all service wholesalers, specialty wholesalers carry the narrowest range of products and offer the most service.
Answer the following statement true (T) or false (F)
The purpose of the Data Processing Department of Haslam Corporation is to assist the various departments of the corporation with their information needs free of charge. The Data Processing Department would best be evaluated as a(n):
A. investment center. B. cost center. C. revenue center. D. profit center.
________ is usually the first activity to be cut when an ERP project goes over budget
A) Managing B) Consulting C) Designing D) Training E) none of the above