Some advertisements are long term and some are short term, depending on the need for the advertising. Next to the type of advertisement, write your opinion of what you think the advertisement time length should be, using ST for short term and LT for long term. Then explain why you would make this choice.

Question

1. ____ Mailer or postcard
2. ____ Movie theater
3. ____ Promotional products, including pens and pencils
4. ____Online streaming advertising
5. ____Brochures
6. ____Patient survey or questionnaire
7. ____Online social networks
8. ____Advertising boards/ local facilities
9. ____Media: newspaper, television, or radio
10. ____Networking: professional organizations or local meetings

Answer 1

1. ST
The student should consider this short term for a promotional event or introduction to the neighborhood. Other cards can be sent, but the advertising should be changed up.

2. ST or LT
Due to the expense, this is usually short-term advertising. However, it is also suggested that in order to have patients remember the advertising, you should run the advertisement for a long time.

3. ST or LT
The students may consider this as either short term or long term. This may be a promotional advertisement for an event, or they may decide to use the items for long-term advertising within the office.

4. ST or LT
If there is an expense involved, then this can be short term. However, it is also suggested that in order to have patients remember the advertising, you should run the advertisement for a long time. If it is free, then long term will be more appropriate.

5. LT
When presenting details about the facility and providers, the brochure will be used as long as the practice is in operation with changes made as needed.

6. ST
To get information from a patient about the practice, this is usually a short-term, one-time questionnaire that is sent and responses are reviewed. It is not necessary, and can annoy patients, if these surveys are sent more than once a year.

7. LT
If there is an expense involved, then this can be short term. However, it is also suggested that in order to have patients remember the advertising, you should run the advertisement for a long time. If it is free, then long term will be more appropriate.

8. ST or LT
Advertising boards/ local facilities
Depending on where the board is, some locations will allow long-term announcements that can remain indefinitely. However, other facilities ask that you allow others to advertise as well, and therefore your time is shortened.

9. ST or LT
Due to the expense, this is usually short -term advertising. However, it is also suggested that in order to have patients remember the advertising, you should
run the advertisement for a long time.

10. LT
When working to meet people with similar interests and work needs, this is a long-term relationship, and you would attend continuous meetings to establish a presence for the facility.