Which of the following questions should marketers first answer when they are determining their research design?

A. How should we collect the data we need?
B. What type of focus group best fits our needs?
C. What kind of sampling method should we use?
D. Does the information we need already exist?
E. Do we need quantitative or qualitative data?


Answer: D

Business

You might also like to view...

Which of the following is not one of the common types of responsibility centers?

A) Cost Center B) Profit Center C) Investment Center D) Revenue Center

Business

____ the number of suppliers in a company’s supplier base can lead to increased leverage on other suppliers and lower prices.

What will be an ideal response?

Business

When the total variable costs are deducted from total mixed costs, we obtain ________

A) mixed cost per unit B) variable cost per unit C) total high-low costs D) total fixed costs

Business

Indorsers are generally liable in the order in which they indorse the instrument

Indicate whether the statement is true or false

Business