One of the newest IMC efforts is the use of corporate blogs. Why do businesses use them?
What will be an ideal response?
Corporate blogs can be used to create positive word of mouth, build customer loyalty, gather feedback, and respond directly to customers. They help companies develop a long-term relationship with the customer.
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Mabry has a perceived inequity with Tabatha. Mabry thinks that the only way to fix this inequity is to move to another company. Of the six behaviors stated in the textbook that change perceived inequity, Mabry has decided to ______.
A. leave the field B. change inputs C. pick another “other” D. attempt to change outcomes
What are the two forms of change and how do they differ from each other? Give an example of each.
What will be an ideal response?
Which of the following would NOT be favorable to successful branding?
A. Product quality fluctuates due to variations in raw materials. B. There are economies of scale in production. C. The product offers superior customer value. D. Availability is dependable and widespread. E. Favorable shelf locations are available.
To constitute an express warranty, a representation must be in writing.
Answer the following statement true (T) or false (F)