For products like clothespins, which provide the same benefit for all consumers, marketers should probably use a(n) ________ strategy.
A. differentiated segmentation
B. lifestyle segmentation
C. undifferentiated targeting
D. concentrated targeting
E. benefit segmentation
Answer: C
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Which of the following designs represents the Before-After with Control Group design?
A) X - O – C B) E = I X O C) E = O X O D) X=BXOOA E) none of the above
What should determine whether an allocation base is a good cost driver?
A) Whether or not the base can be measured in terms of "hours". B) Whether or not the base can be applied plantwide. C) Whether or not the base is unique to the overhead being allocated. D) Whether or not there is a cause-and-effect relationship between the base and the overhead cost.
A decision methodology that uses hierarchy of criteria for evaluation of alternative decisions is the ______.
a. analytic hierarchy process (AHP) b. optimization method c. factor rating method d. sourcing algorithm
Choose the statement that is true of entrepreneurship.
A. Entrepreneurs take careful, calculated risks and are not afraid to act on those decisions. B. Entrepreneurs are their own bosses and independent. C. Any entrepreneur with a good idea can raise venture capital. D. If an entrepreneur is talented, he or she will quickly succeed. E. Entrepreneurs "get rich quick" and enjoy a lot of leisure time.