The opponent-process theory of color vision proposes the existence of
A. two color channels.
B. four color channels.
C. two types of cones.
D. two types of rods.
Answer: A
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The critical factor determining whether information will move from short-term memory to long-term memory is its
a. length. b. complexity. c. meaning. d. diversity.
Many television shopping networks put a countdown timer on
the screen while trying to solicit the purchase of specific items. This gives the impression that there are only a few of that particular item available, and creates pressure to make a purchase very quickly. Thinking that one must buy "before time runs out" is known as the _____ heuristic. A) consensus B) scarcity C) availability D) representativeness
Current views of conditioning by psychologists, such as Rescorla, indicate that learning is completely automatic and has nothing to do with cognitive processes
Indicate whether the statement is true or false.
Mia and Salvatore are trying to stay fit and stick to their New Year’s resolution of avoiding processed sugar. While attending a party, a mixed plate of chocolate-dipped strawberries, chocolate-covered cherries, and pineapple-grape skewers is passed
around. Strawberries are Mia’s favorite fruit, so the temptation is real. Dopamine floods her brain and pushes her to reach for the treat. As Mia considers her resolution, which of the three options is Mia likely to select? a. Mia will easily resist the chocolate-covered strawberry and opt for nothing. b. The executive control system of Mia’s brain will inhibit the desire for the strawberry and she will opt for the healthier pineapple-grape skewer. c. Mia’s dopamine levels will surge at the sight of the strawberry and she will be unable to resist her favorite chocolate-covered fruit. d. Unable to resist, both Mia and Salvatore will take one of each fruit option.