If you choose to apologize in a negative message, you should
A) phrase the apology in a conditional manner ("If I have offended anyone ...").
B) imply that not all of the blame lies with you or your company.
C) be sincere and make it a true apology.
D) always demonstrate sincerity, but never accept blame.
E) always urge the reader to avoid legal action.
Answer: C
Explanation: C) Apologies in business can be fraught with difficulties. Before apologizing, make sure that you are not jeopardizing your company or yourself in some way. Any apology you do end up making should be sincere and honest, even if it is limited in scope.
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