What are the different ways to make an MPR event successful for a firm?

Question

What will be an ideal response?

Answer 1

First, firms should select events carefully and be sure that the topic of the event aligns the firm's mission with a definable target audience. Also, link the image of the firm to the event and engage the audience. Meet people, shake hands, and move around to make sure that the people in the firm are meeting the people in the audience. Create a presence by using advertising-type marketing vehicles to make the firm, its participation in the event, and its message stand out. Have a takeaway to give event attendees that will remind them of your firm, brand, or product. Pitch the media and fire up your social networking activities to let your stakeholders know about the event and why it is important to them. Supply connectors with content that is newsworthy and can be spread from person to person. Give the media access to the happenings of the event, and demonstrate its meaning and value to them. Send a recap to the media and include photos, videos, and testimony from happy participants. Send thank-you notes to the participants, reminding them why the event was important and encouraging them to spread the word about what they have learned or experienced at the event.