When decoding nonverbal messages, interpret your judgments and conclusions against a cultural context

a. true
b. false


a

Communication & Mass Media

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The term applied to extensive use of word-of-mouth advertising is

A) blitzing. B) buzz marketing. C) gossip riding. D) stealth selling.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. We would never change our mind about someone who was a good and loyal friend. 2. Altercasting is an idea that is about the performance of one’s identity in public, or a way of presenting one’s self to others that is intended to make the self look good. 3. If not for symbols, there would be no need to talk about people being unique or enacting particular identities. 4. Stories about you must fit with what your societal audience believes to be coherent and acceptable. 5. Receiving self-disclosures from another person might cause a listener to feel uncomfortable.

Communication & Mass Media

The idea that verbal messages depend on language, and nonverbal messages are not part of an arbitrary coding system refers to which distinction between verbal and nonverbal communication?

a. linguistic distinction b. continuity distinction c. information distinction d. outcome distinction e. processing distinction

Communication & Mass Media

The figure of speech where one thing is spoken of as if it were another is ____________

A. allusion B. metaphor C. analogy D. simile

Communication & Mass Media