In an interview Allison asked Jeff to tell her about a time when he was able to overcome some sort of adversity. Allison is conducting a(n)
A. realistic job preview.
B. performance interview.
C. situational interview.
D. behavioral description interview.
E. unstructured interview.
D. behavioral description interview.
In one type of structured interview, the behavioral-description interview, the interviewer explores what applicants have actually done in the past. Example: "What was the best idea you ever sold to a supervisor, teacher, peer, or subordinate?"
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A firm obtains cash from all of the following except for:
a. short-term borrowing. b. issuing common shares. c. issuing preferred shares. d. paying dividends to shareholders. e. long-term borrowing.
Marketing research in retailing involves _____
a. secondary data collection and analysis b. the collection and analysis of information relating to specific issues or problems facing a retailer c. marketing information systems development and implementation d. the use of intuition in decision making
Which of the following is true of a direct marketing channel?
A. It increases the number of channel transactions. B. It enables retailers to reach many customers. C. It does not use any intermediaries. D. It gives limited distribution control to producers. E. It creates a complex distribution channel.
Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards
A. are concrete; something is either right or wrong. B. are cyclical so it is important to change with the times. C. must be universal in order for cross-cultural marketing to be effective. D. are fluid and very easy to change. E. are relative to particular societies.