Collecting information first?hand is known as conducting __________

Fill in the blanks with correct word


primary research

Communication & Mass Media

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In the Central Information Processing Route, the receiver consciously and directly focuses on the persuasive communication while mentally elaborating on the issues and seeking more information

Indicate whether the statement is true or false

Communication & Mass Media

According to Weber, this form of authority rests "on devotion to the specific and exceptional sanctity, heroism or exemplary character of an individual person and of the normative patterns or order revealed or ordained by him"

A) realistic B) charismatic C) rational D) traditional

Communication & Mass Media

Margo wants to convince her audience to participate in the upcoming 5K run to support local charities. The purpose of her speech is to __________.

A. inform B. persuade C. direct D. entertain

Communication & Mass Media

One advantage of giving an online speech is that it requires less rehearsal time than does a speech for an in-person audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media