A measure of potential reach in the broadcast industry that is expressed as a percentage is the TV, or radio, ________
A. duplicated reach.
B. index numbers.
C. sweeps periods.
D. program rating.
E. frequency.
Answer: D
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The Securities and Exchange Commission instituted rules requiring the chief executive officers and chief financial officers of all publicly traded companies to certify that, to their knowledge, the quarterly and annual statements that their companies file with the SEC are
A) 100 percent accurate and contain no misstatements, errors, or mistakes. B) accurate and complete. C) subject to interpretation due to the many accounting rules and regulations. D) not to be used except by individuals working for the company.
If a firm's variable costs per unit increase,the firm's ________
A) financial breakeven point will decrease B) operating breakeven point will increase C) sale price per unit will decrease D) fixed costs per unit will increase
In terms of revenues and costs for a project, which of the statements below is FALSE?
A) Projected revenues and costs are estimates of future activity. B) Estimates of revenues and costs begin with operating cash flow of the project. C) Projected revenues and costs form the basis of the potential for a project's acceptance or rejection. D) Estimates of revenues and costs begin with sales forecasts and the production costs associated with the sales forecast.
Bart Simpson is considering two alternative investments. The first alternative is to invest in an instrument that matures in two years
The second alternative is to invest in an instrument that matures in one year and at the end of one year, reinvest the proceeds in a one-year instrument. He believes that one-year interest rates one year from now will be higher than they are today and therefore is leaning in favor of the second alternative. What would you recommend to Bart Simpson?