How can the PR practitioner ensure that the best resources are being allocated to a campaign?
a. by considering past efforts and their effectiveness
b. by adjusting plans as the plan is executed
c. by keeping up to date on which resources are readily available
d. by keeping the audience, mission, and goals in mind
d. by keeping the audience, mission, and goals in mind
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Rick and Martin are board members of an organization. In one of the meetings, they find that there is a conflict between their interests and that of other members of the board
This conflict of interest among members characterizes which type of group? a) Professional grou b) Therapy group c) Religious study group d) Recovery group
If an idea has "legs," it means the idea can run over time in a campaign
Indicate whether the statement is true or false
Which of the following audience members are not part of a neutral audience?
a. ?Uninformed audience b. ?Uninterested audience c. ?Unmotivated d. ?Undecided audience e. ?All of the above are part of a neutral audience
CHOOSE ALL THAT APPLY. Engaged listening involves ______.
a. feeling concerned b. caring c. feeling excited d. wanting to know more