Select a communication topic of interest to you. Given that topic, compare and contrast the ways that two different units of analysis would alter the focus of your study. Provide specific examples of the kinds of questions you could ask using each unit of analysis

What will be an ideal response?


The answers to this question will be highly dependent on individual student interests. However, essays should select at least two of the following units of analysis to discuss: individuals, groups, organizations, and social artifacts. See pages 32-34 for a discussion of these units of analysis.

Communication & Mass Media

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When the British tabloid newspaper the News of the World hacked into a kidnapped and murdered girl’s phone so they could better report on the story, they were engaged in ______.

A. tabloid laundering B. ethical reporting C. sensationalism D. corporate conflict of interest

Communication & Mass Media

Imagine that you have been asked to present your speech at a high school assembly. The contact person from the high school has asked that you provide them with your qualifications. Draft an introduction of you as the speaker incorporating your qualifications.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Teaching listeners how to tie a bow tie is an example of

A. persuasive speaking. B. speaking to introduce. C. informative speaking. D. general purpose speaking.

Communication & Mass Media

Brent was presenting a speech on Type I diabetes, a disease he had suffered from for years. He decided not to mention this fact to his audience. Which statement concerning Brent's speech is the most accurate?

A) A speaker should not mention personal experiences, as they sound narcissistic. B) A speaker should not mention negative personal experiences, only positive ones. C) A speaker needs only facts and figures to build his credibility to the audience. D) A speaker's personal experience makes him more credible to his audience.

Communication & Mass Media