Market segment profiles help a marketer determine which segments are most attractive relative to a firm's strengths, weaknesses, objectives, and resources.
Answer the following statement true (T) or false (F)
True
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To the extent possible, interviewers should be selected ________ since this increases the probability of a successful interview
A) to emphasize a higher income class than respondents B) to match respondents' demographics C) to emphasize a lower income class than respondents D) based primarily on their availability E) based on height and weight tables
Adjusting entries are designed primarily to correct accounting errors.
Answer the following statement true (T) or false (F)
The book states that BOP strategies often fail. There are as many reasons for failure as there are reasons for success. The book explicitly states to "fail early and fail fast." Why is this advice important for social entrepreneurs?
A. It offers an "escape route" for risky ventures. B. It suggests that BOP strategies are destined for failure and therefore a success is a real "win." C. It suggests that a lot can be learned from failures, lessons that sow the seed of success for the next venture. D. It means the faster you fail, the more the investors will get back out of the venture. E. It suggests that if you think you might fail, get out early and recover your losses.
Customer service providers must perform periodic self-evaluations to assess their
effectiveness and to identify areas that ___________________. a. need improvement b. display excellence c. are unimportant d. none of the above