A persuasive pattern that moves beyond problem-solution to convincing the audiences to take

a specific action is Monroe's ___________.

Fill in the blanks with correct word


motivated sequence

Communication & Mass Media

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Lloyd Bitzer argues that the ________ audience is the only group of people who can take the appropriate action to a particular message

Answer:

Communication & Mass Media

How does YouTube benefit mainstream journalists?

A. Journalists can easily gauge which topics in the news are generating the most interest. B. The site offers informative articles written by academics and experts interested in niche topics. C. It is a source for raw footage of an event shot by citizen journalists. D. Journalists can regularly update their followers with brief headlines and links to their stories.

Communication & Mass Media

In his campaign to secure the Republican presidential nomination, Mitt Romney needed to aim his speeches at persuading swing voters that the Romney-Ryan ticket was the best ticket. His action goal, therefore, was

A) agreeing. B) emotional. C) cognitive. D) deterrence. E) adoption.

Communication & Mass Media

We can get confused in regards to media messages because:

a. we spend so much time with the media world in addition to the real world b. the boundary between the media world and the real world is often obscured c. we spend thousands of hours of automatic processing of both mundane and media-world messages d. all of the above

Communication & Mass Media