Answer the following statement(s) true (T) or false (F)

1. When writing the cover letter you must remember that you are not the product, it's all about the creative.
2. Three ingredients are crucial to making it in advertising creative:talent, connections, and luck.
3. When presenting your work it is crucial that you memorize your material.
4. Every junior creative should be able to demonstrate skill at concepts, writing, and strategy.
5. The last thing in your book should be the very best thing you’ve ever done.


1. False
2. False
3. False
4. True
5. False

Communication & Mass Media

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Explain how to employ handouts, posters, charts, and other non-electric media One purpose of a handout can be to provide the audience an outline for taking notes.

Answer the following statement true (T) or false (F)

Communication & Mass Media

While giving a speech about gun violence, Teague intentionally added silence after making an important point to allow the audience to think about its significance. Which aspect of delivery does Teague's use of silence best illustrate?

A. filled pause B. volume C. unfilled pause D. rate

Communication & Mass Media

Discuss the concept of "ritual" as it relates to communication generally, and special occasion speeches specifically. 

What will be an ideal response?

Communication & Mass Media

Referring to a specific event in the speech introduction is essential in this kind of speech

A) informative B) persuasive C) policy D) special occasion

Communication & Mass Media