In 1860, the Beadle brothers began selling popular action novels for 10 cents. These ________ helped turn books into a mass medium.

A. serialized novels
B. broadsides
C. dime novels
D. ten-cent readers


Answer: C

Communication & Mass Media

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Many people avoid conflict because they do not understand the difference between

a. right and wrong. b. speaking to be understood rather than to win. c. constructive and destructive conflicts. d. talking and listening. e. intellect and emotion.

Communication & Mass Media

What action should a speaker take if his or her speech topic calls for an illegal or dangerous presentation aid?

A) Secure permission from university police or security officers. B) Secure permission from the instructor. C) Substitute an appropriate picture, chart, or other representation. D) Take all necessary precautions.

Communication & Mass Media

Which of the following statements about preparing presentation aids is TRUE?

A) Your visual rhetoric should be as developed as your words. B) Decorative typefaces are usually the best choice. C) Complex is best. D) Simple charts indicate simple minds.

Communication & Mass Media

Regan is a U.S. American student studying in London. It upsets him sometimes when other students in his class assume that he is British. He frequently interacts with these British students and shares his American background and experiences. These interactions have had a profound influence on how he sees himself and has helped him develop a stronger sense of his American national identity. This scenario exhibits that identities are ________.

A. created through communication B. influenced by society C. multiple D. dynamic

Communication & Mass Media