Which of the following are among the key drivers?
a. the characteristics of a memorable guest experience
b. the basic guest expectations that the hospitality organization must meet
c. food, shelter, and water
d. fun, fair, and interesting
b. the basic guest expectations that the hospitality organization must meet
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Explain the advantage of using marketing performance metrics, and name and describe the four classes of marketing performance metrics. Give two examples of metrics used in each type of marketing performance metric
What will be an ideal response?
Which of the following is/are true?
a. The seller measures revenue as the amount of cash, or the cash-equivalent value of other assets, that it receives from customers. b. The seller measures revenue amounts as the exchange price between buyer and seller at the time of sale. c. If the firm has not performed all of its obligations, it may make adjustments in the form of sales discounts and allowances. d. If the firm has not performed all of its obligations, it may make adjustments in the form of sales returns. e. all of the above are true
Control of engineered costs is frequently achieved through the use of
a. zero-base budgeting. b. program budgeting. c. standards. d. cash budgeting.
A stock split can involve issuing more shares of stock than authorized in the corporate charter
Indicate whether the statement is true or false