Compare and contrast the four types of products in the societal classification of products. Provide examples of each
What will be an ideal response?
Student answers will vary. Deficient products are at the bottom because they have neither immediate appeal nor long-run benefits. Desirable products are at the top because they give both high immediate satisfaction and high long-run benefits. In between are pleasing products and salutary products. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. Salutary products have low appeal but may benefit consumers in the long run. Examples will vary to include some of the following: cigarettes, junk food, sour-tasting and ineffective medicine, seatbelts, and tasty and nutritious breakfast foods.
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Which of the following is NOT an advantage of using depth interviews compared to using focus groups in marketing research?
A) Depth interviews can uncover deeper insights than focus groups. B) Depth interviews result in a free exchange of information that may not be possible in focus groups. C) Depth interviews attribute the responses directly to the respondent, unlike focus groups, where it is often difficult to determine which respondent made a particular response. D) With probing, it is possible to get at the real issue when topics are complex. E) Skilled depth interviewers are inexpensive and easy to find compared to focus group moderators.
Which of the following are included in McClelland’s need theory?
A. need for fulfillment B. need for safety C. need for affiliation D. need for feedback
The warehousing methodology that uses a traditional warehouse to store all of one type of product together is
A) warehouse unit storage. B) stock keeping unit (SKU) storage. C) job lot storage. D) cross-docking.
Mentoring relationships generally last from six months to nine months.
Answer the following statement true (T) or false (F)