In the elaboration likelihood model, two types of persuasive communications can be used. These are the central route and the __________ route
a. peripheral c. outside
b. secondary d. none of these
A
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Anquan is frustrated by the incompetence of his professor during class today, and it takes a great deal of effort for him to refrain from standing up during the lecture to tell her she does not know what she is talking about. According to Muraven and Baumeister's (2000) theory of self-control, which of the following outcomes is most likely to occur? a. When he gets back to his dorm after
class, Anquan eats an entire pint of cookie dough ice cream. b. Next week, he has an even tougher time sitting quietly through lecture. c. When he goes to the gym after class, he is able to stay on the elliptical machine for 20 minutes longer than heever has before. d. He decides to work even harder in the course and winds up earning a final grade of A+.
Kim is having trouble remembering her old phone number even though she had that number for ten years. It seems that her current phone number that she has had for two years is keeping her from remembering her old phone number. This is called
a. proactive interference. b. retroactive interference. c. memory decay. d. suppression.
Slot machines pay out according to a ____ schedule of reinforcement
a. ?fixed ratio b. ?variable ratio c. ?fixed interval d. ?variable interval
According to Chapter 13, what is likely the most important determinant of jurors' verdicts in criminal trials?
A. a defendant's appearance B. pretrial publicity C. evidentiary strength D. a defendant's demeanor