What are the three main ways to convey a brand's category members? Provide an example of each
What will be an ideal response?
Announcing category benefits (e.g., a brownie mix might attain membership in the baked desserts category by claiming the benefit of great taste and support this claim by including high-quality ingredients [performance] or by showing users delighting in its consumption [imagery]); comparing to exemplars (e.g., when Tommy Hilfiger was an unknown, advertising announced his status as a great US designer by associating him with recognized members of the category); relying on the product descriptor (e.g., Ford's X-Trainer/Freestyle was designated a sports wagon).
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Can the performance evaluation measures (for autonomous subunit managers) create goal congruence problems in transfer pricing situations? Explain
The use of overbooking, allocating capacity among customer segments, and differential pricing is what type of capacity management technique?
a. Employee scheduling b. Yield/revenue management c. Capacity sharing d. Self-service
The goal of a diverse organization is for all workers to achieve their potential, not held back by group identities such as sex, nationality, or race
Indicate whether the statement is true or false.
Unlike a mirrored RAID 1, a ________ RAID 1 has separate hard drive controllers for each hard drive
A) triple B) duplexed C) copied D) single