Discuss the issues of international promotion
What will be an ideal response?
Answer: Occasionally, an ad campaign may be appropriate for global use. However, often U.S. promotional tactics don't succeed abroad. International marketers must be aware that cultural differences can cause negative reactions to improperly advertised products. Product promotions must be carefully matched to local customers and cultural values.
You might also like to view...
Which statement best reflects the interview process?
a. It is a conversation between parties used to gather information. b. It is a basic Q & A session. c. It resembles the properties of public communication. d. It is a persuasive tool to get what we want.
In marketing research, interval scales are used both to measure attitudes and opinions, and as index numbers
Indicate whether the statement is true or false
Which of the following observations is true?
a. Selling and administrative expenses for manufacturers are different from those incurred by merchandisers and service businesses. b. Service businesses record cost of goods sold. c. Costs such as materials handling, production scheduling, and inspection are common to service businesses and manufacturers. d. Service businesses have no inventories.
One of the easiest ways for marketers to engage in sustainable marketing is to seek ways to cut ________ using sustainable practices as a guideline.
Fill in the blank(s) with the appropriate word(s).