Which of the following statements best describes the typical target market?
A. A target market will remain stable over time, including the same group of consumers.
B. Target markets change over time as consumers drop in or out of the market, and as tastes change.
C. Target markets are not strongly affected by changes in the external environment.
D. Target markets only change when the features and benefits of the product offering change.
E. Target markets cannot be specifically defined according to age, income, or location because these factors are continually changing
Answer: B
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Internal control is the system of policies and procedures that is designed to
a. provide for accurate accounting data. b. All of the answers listed c. encourage adherence to management policies. d. protect assets against fraud and waste.
The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors so that Stanley can maximize its sales. But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category. This misalignment of goals will likely lead to a(n) ________ channel conflict.
A. conventional B. vertical C. coercive D. horizontal E. independent
Types of information generally communicated upward include performance reports, suggestions for improvement, and performance feedback.
Answer the following statement true (T) or false (F)
Patterns encapsulate experience in solving problems and they:
A) are not ready-to-use and must be adapted to the specific problems at hand B) like components are ready to use C) are packaged as foolproof D) can't be reused