Choose the best advice to craft an effective direct-mail sales letter

A) Use slightly illegal sales tactics to get the desired sale.
B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
C) Present information completely, using a personalized tone.
D) Design your message for a general audience.


C

Business

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______ culture is found in companies where employees tend to keep to themselves, avoid socializing, and work as individuals rather than part of a team.

What will be an ideal response?

Business

A high merit rating for state unemployment taxes means that an employer has high employee turnover or seasonal hiring.

Answer the following statement true (T) or false (F)

Business

Robust product design ______.

a. helps avoid disruptions in production due to significant changes in inputs b. was pioneered by Genichi Taguchi c. was used by Henry Ford in his original assembly line system of production d. is used to protect market share

Business

The Montreal Convention governs the liability of airlines to passengers and shippers

Indicate whether the statement is true or false

Business