When concepts and measurement are valid, they are considered ______.

A. consistent
B. accurate
C. biased
D. falsifiable


Ans: B

Sociology

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Social problems often persist because

a. they are interconnected with many social institutions. b. the public is suspicious of quick cure solutions. c. no special interest group is involved. d. all of the above

Sociology

If you were interested in the difference between commercials during children's and adults' TV programs, your units of observation would be _________ and your units of analysis would be _________

a. children's and adults' TV programs; commercials attached to those programs b. commercials attached to the programs; children's and adults' TV programs c. all commercials; all programs d. all programs; all commercials e. sports programming

Sociology

__________ refers to group decisions made without individual appraisal of alternative ways of thinking or acting, as the desire for agreement becomes the overriding goal within an in- group

a. Groupthink b. Voluntary association c. Anticipatory socialization d. Conformity

Sociology

The phrase “actions speak louder than words” refers to:

A. men and women have different speech patterns resulting from the way they have been socialized. B. nonverbal communication is often more believable than verbal communication when the two are in conflict. C. verbal communication patterns vary across social classes. D. actions are more important than active listening.

Sociology