Ratings are calculated by dividing the number of

a. viewers to a program by the number of viewers using their TV.
b. viewers watching a local station by the number of viewers watching thenetwork

c. viewers to a program by the number of viewers with receivers.
d. viewers using the TV by all those not using the TV.


c

Communication & Mass Media

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In an argument with her roommate, Elissa angrily yelled out, "You never take your turn at washing dishes! In fact, you never do any cleaning up around here!" Angela responded to Elissa's comments by yelling "Oh yeah, well you never help out

with any of the groceries." The escalation of their conflict best illustrates A) indiscrimination. B) the power of language. C) the pendulum effect. D) the Hawthorne effect. E) closure.

Communication & Mass Media

During the introduction of his speech, Marty senses that his anxiety is not yet under

control. What should he do to calm his nerves? A) Do some isometric exercises as he continues to speak B) Tell his audience about his anxiety to increase their empathy C) Ask his audience a few, impromptu questions and actively listen D) Remind himself that he has to be in complete control of the situation

Communication & Mass Media

What type of non-verbal communication concerns a person's voice pitch, volume, rate and

quality? A) parallelism B) paraphernalia C) paraphrasing D) paralanguage

Communication & Mass Media

The crucial first step in writing a film analysis essay is crafting a strong thesis

Indicate whether the statement is true or false

Communication & Mass Media