An opinion leader is an individual
A. who exerts direct or indirect social influence over others.
B. who is able and willing to cut red tape and move an organization's marketing program forward.
C. within an organization who influences decision-making.
D. who is able to use moral suasion to get others to comply with the latest trends.
E. in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
Answer: A
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Which of the following is a descriptive statement?
A. “I am sorry that you feel that way.” B. “Let’s work on this together.” C. “We are behind schedule.” D. “You are being naïve.”
Documents:
a. often commit perjury. b. may contain fingerprints. c. can frequently be cross-examined by opposing attorneys. d. All of the choices are true of documents. e. None of the choices are true of documents.
A vertical fashion trend occurs when a fashion is _____
a. passed from the lower to the upper social classes b. accepted by the general public while retaining its basic form c. accepted by one market segment only d. accepted by an upscale market segment, but undergoes basic changes before it is sold to the general public
Which of the following most accurately describes an annuity?
A. an investment which produces increasing cash flows over time B. a series of unequal cash payments made at equal time intervals C. a term that does not apply to mortgage payable or bond payable D. a stream of equal cash payments made at equal time intervals