Research shows that people who speak at a rapid rate are more in control of the situation than those who speak at a slow or moderate rate

Indicate whether the statement is true or false


False

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.The “established measures” technique is a measure of validity. 2.Likert and semantic differential questions have the same format. 3.Likert-format questions use a scale anchored by words with opposite meanings. 4.Semantic differential-format questions use a scale anchored by “strongly agree” and “strongly disagree.” 5.“Construct,” “convergent,” “divergent,” and “predictive” are all measures of reliability.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Persuasive messages have been shown to be more effective with the conclusion is not explicitly stated. 2. More specific descriptions of recommended actions improve message persuasiveness. 3. Narratives have been found to be less persuasive than lists of facts. 4. The more a message receiver can identify with the characters in a story, the more persuasive the story will be. 5. Behavioral prompts can be an effective tool to induce compliance when the message receivers have a negative attitude about the action.

Communication & Mass Media

In a collectivist culture,

a. there is greater readiness to cooperate with others. b. individual uniqueness is an important value. c. independence is worth pursuing. d. personal achievement is rewarded. e. None of the above is characteristic of a collectivist culture.

Communication & Mass Media

Which of the following options is a good place to get ideas for speech topics but cannot be credibly cited as source information for a speech?

A. scholarly journals B. Internet research C. user-generated content D. survey research

Communication & Mass Media