Answer the following statement(s) true (T) or false (F)

1. Developing campaign objectives should follow only after research and goals are
established.
2. Choosing to use television to promote a political point of view is considered to be a
strategy.
3. An open house event is a public relations strategy.
4. The Nestlé Natural Bliss campaign generated shared and earned media.
5. Reporting on a campaign is best done after objectives are met.


1. true
2. true
3. false
4. true
5. false

Communication & Mass Media

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As a manager, Manto generally only accepts questions if they are concerned with clarification

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A statement of __________ presents something as either correct or incorrect and can be verified with evidence

a. value b. opinion c. policy d. fact

Communication & Mass Media

The Scientific Management theorists believed communication was management's responsibility and should flow primarily in a vertically downward direction

Indicate whether this statement is true or false.

Communication & Mass Media