Twitter was used more for ______ during the Lights in the Night: Lanterns Make Community Connections campaign.

A. transmission of messages
B. listening
C. countering negative perceptions
D. raising awareness


B. listening

Communication & Mass Media

You might also like to view...

In the age of the Internet, who bears an increased burden to seek reliable information?

a. reporters b. news consumers c. newspaper editors d. web site developers/managers

Communication & Mass Media

Research shows there are six dimensions that distinguish people. Which of the following dimensions are not paired together?

A. Universalism-Particularism B. Individualism-Communitarianism C. Specificity-Objectivity D. Sequential time-Synchronous time

Communication & Mass Media

"Radio" that is delivered directly to people's homes and cars by satellite is called

A. IBOC. B. DARS. C. DMX. D. P2P.

Communication & Mass Media

When should you ask potentially embarrassing questions, such as about income, in a survey?

a. It doesn't matter b. At the beginning c. At the end d. Somewhere in the middle

Communication & Mass Media