Twitter was used more for ______ during the Lights in the Night: Lanterns Make Community Connections campaign.

A. transmission of messages
B. listening
C. countering negative perceptions
D. raising awareness


B. listening

Communication & Mass Media

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When should you ask potentially embarrassing questions, such as about income, in a survey?

a. It doesn't matter b. At the beginning c. At the end d. Somewhere in the middle

Communication & Mass Media

In the age of the Internet, who bears an increased burden to seek reliable information?

a. reporters b. news consumers c. newspaper editors d. web site developers/managers

Communication & Mass Media

Research shows there are six dimensions that distinguish people. Which of the following dimensions are not paired together?

A. Universalism-Particularism B. Individualism-Communitarianism C. Specificity-Objectivity D. Sequential time-Synchronous time

Communication & Mass Media

"Radio" that is delivered directly to people's homes and cars by satellite is called

A. IBOC. B. DARS. C. DMX. D. P2P.

Communication & Mass Media