One of the federal government's longest-running public relations efforts has been

A) convincing Americans about the need for free trade.
B) persuading the public to be concerned about global warming.
C) preparing and distributing "hometown" news releases by the military.
D) White House tours
E) marketing the poet laureate.


Answer: C

Communication & Mass Media

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The organizational pattern that entails five steps and can be used to persuade people to buy a product is called:

A. cause and effect. B. topical. C. motivated sequence. D. problem solution.

Communication & Mass Media

Paul university quidditch team has won the regional championship cup the past three years. Tomorrow is this year’s championship, and Harry thinks the team should watch some old tape to reinforce the strategy. Paul believes the team will have no problem; they have handedly won the past few years and nothing can stop them. What symptom of groupthink is Paul experiencing?

A. illusion of invulnerability B. inherent morality C. stereotyping D. collective rationalization

Communication & Mass Media

The second stage of a crisis is known as

A) the cleanup phase B) the point of no return C) the critical moment D) when things return to normal E) the warning stage

Communication & Mass Media

If you expect class to begin promptly on time, you are most likely from which type of culture?

A. Low-context B. Polychronic C. High-context D. Monochronic

Communication & Mass Media