When individuals' behaviors are tracked from television sets to checkout counters using equipment provided by the marketer, this is known as
A. family behavior recording.
B. single-source data.
C. individual consumer jury.
D. advertisement exposure data.
E. detailed market research.
Answer: B
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If Microsoft's marketing team wanted to use a different communications approach when designing mailings for various business industries, they could utilize:
A) the NAICS code B) demographics C) competitive analysis D) opportunity analysis
The comparative balance sheets of Midnite Corp for 2017 and 2016 indicate that short-term trade notes receivable increased from $5,000 in 2016 to $75,000 in 2017 . How will this change be reported on Midnite's statement of cash flows, if Midnite uses the indirect method?
a. It will be included in the amount of cash and cash equivalents at the end of 2017. b. It will be reported as a deduction from net income in the operating activities section. c. It will be reported as a cash outflow in the investing activities section. d. It will be added to net income in the operating activities section.
A contract between a company in the U.S. and one in China, contained a clause that stated: "If an event happens which is extraordinary and out of the control of the parties such as a strike, act of God, fire, accident, or transportation difficulties, then the affected party shall be relieved of its obligations under the contract." This type of clause is
a. an objective impossibility clause. b. a force majeure clause. c. a concurrent condition clause. d. a condition precedent clause.
When is it necessary for a firm to practice storing of goods?
A. when product quality doesn't match demand B. when products are produced in small batches C. when production doesn't match consumption D. when production doesn't match the quality demanded E. when there is more demand and no supply