Discuss the dimensions of a product mix.

What will be an ideal response?


A product mix is the composite, or total, group of products that an organization makes available to customers. Procter & Gamble's product mix comprises all the health-care, beauty care, laundry and cleaning, food and beverage, and paper products the firm manufactures. The width of product mix is measured by the number of product lines a company offers. General Electric offers multiple product lines, including consumer products such as housewares, health-care products such as molecular imaging, and commercial engines for the military. The depth of product mix is the average number of different product items offered in each product line. Procter & Gamble is known for using distinctive branding, packaging, segmentation, and consumer advertising to promote individual items in its detergent product line. Tide, Bold, Gain, Cheer, and Era-all Procter & Gamble detergents-share the same distribution channels and similar manufacturing facilities, but each is promoted as a distinctive product, adding depth to the product line.

Business

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Joshua and Alyssa dated for two years before deciding to get married. Joshua gave Alyssa a $20,000 diamond ring on the occasion of their engagement. Two months later, Joshua called off the engagement without giving Alyssa a valid reason. Under the traditional rule that uses a fault-based approach, ________.

A. the ring must be sold and the proceeds divided between Joshua and Alyssa B. Alyssa must return the ring C. Alyssa may retain the ring only if she pays its fair value to Joshua D. Joshua cannot recover the ring

Business

The main focus of SRM (supplier relationship management) is to ______.

A. determine whether suppliers are meeting their contractual obligations B. focus on enhancing the value of the relationship to both supplier and buyer through collaboration C. evaluate the supplier based on key performance measures D. eliminate suppliers who do not perform well

Business

When practicing team presentations, it is essential that you

A) find a large room with good acoustics. B) critique the performance. C) have a full-scale rehearsal with visuals. D) meet at a restaurant.

Business

Which of the following is the most appropriate way to display liabilities on the balance sheet?

A. nearness to maturity B. relative likelihood of payment C. alphabetically by payee D. All of the above answer choices are correct.

Business